Your coat will shed the first couple wears; this is normal.
Keep your coat out of the sun.
DO NOT WASH.
AVOID applying perfume on the coat; apply perfume on your skin and in areas that have the least amount of contact with your coat.
Use the Right Clothes Hanger
Your fur coat should always be hung on a broad, sturdy padded hanger to keep the shoulders from losing their shape. The neck of the hanger should be long enough to keep the collar of the coat away from the hanging rod.
Protect the Fur From Dust
Unless you are wearing the fur every day, use a 100 percent cotton bag to keep dust out of the fur. Do not hang a fur in a plastic bag that doesn't breathe. The fur needs air circulation to keep the hide from drying out and cracking.
Do not leave jewelry pinned to your coat as it can mat the fur. When wearing your coat, do not use a shoulder bag consistently because it can wear away the fur and leave a bald spot.
Wearing a scarf around your neck will prevent body soil and make-up from soiling your coat collar.
Avoid using hairspray or a perfume
The formulas of most brands contain alcohol which can dry the hides. Any oils in the products may penetrate the fur and eventually become rancid. The odor is nearly impossible to remove.
Prevent Crushing the Fur
If you will be sitting for a long period, you should take your coat off to avoid crushing the fur. If you can't remove the coat, try to change positions often so that the fur will not be crushed in one spot over and over again. If possible, remove your coat and use it more like a blanket in your lap.
Get Rid of Excess Moisture
If you get caught in light rain or snow, simply shake out the fur and remove as much water as possible. Hang it to dry in a well-ventilated room. Do not use a hairdryer, clothes dryer, or any direct heat on the fur. After it is dry, shake again to fluff the fur. Do not comb or brush the fur, simply smooth the fur with your hand.